Sep 6, 2010 3:05am EDT
. >> reporter: knut, former consultant, fired 1,000 people and streamlined production. they used to make 13,000 different pieces. now they make just 6,000. >> the lady over there is actually filling in the last -- >> reporter: the store sold lego land to a company that actually knows how to run a theme park. popular lines, many of them aimed at girls, were discontinued. >> when we were struggling i was thinking, geez, i don't know where the lego is part of a future. >> reporter: he figured even in an age of tv and video games kids want to play with their hands. lego has moved away from the purer, simpler lego i remember from my youth. ♪ >> reporter: these days lego men carry guns. there's more fighting and it seems, more instructions. >> you can build the high-tech lego agent's car. >> reporter: while i felt that lego let my imagination run wild -- >> it's in your hands to help indiana jones solve the great mystery. >> reporter: now kids are told how to create an indiana jones fight scene. by doing that you are imposing some limits or directions on the child easily creative play.